Bruce Belmore is passionate about transportation and strives daily to make our communities a better place to live, work, and play. As the director of Western Canada Transportation Planning with WSP, Bruce is regularly involved in projects and trying to innovate with transportation solutions. With 30 years of experience in the transportation industry, Bruce has had the pleasure of undertaking a broad range of projects to improve mobility and safety. He is proud to have recently completed the traffic and parking management plan for Mosaic Football Stadium in Regina, SK, Canada where there has been an emphasis on changing public travel demand behavior. Bruce holds a Professional Traffic Operations Engineer (PTOE) designation and is certified as an Associate Value Specialist (AVS). Through his AVS certification, he has applied value engineering principles to many different types of transportation projects where trade-offs in transportation functionality are being assessed. Bruce has also spent six years as an adjunct professor instructing in Engineering Law and Ethics at the University of Regina, and he believes there is a strong need to mentor those entering the transportation industry. He has had the pleasure of working with nearly 1,000 undergraduate engineers on their future role in society and their obligation to protect public safety. Bruce has served ITE as the Canadian District President, as a Director on the International Board of Direction, and most recently as ITE International Vice President. He is proud to serve as the 2019 ITE International President.